It’s no secret that I’m a crisis communication junkie. I was giddy with delight and heard the singing of angels just yesterday when a simple call from me for permission to use a quote from an old publication turned into a lengthy convo with PR Yoda Jim Lukaszewski, ABC, APR, Fellow PRSA…GOD! I’m always on the lookout for success stories in crisis communications so that I can learn from (read: steal from) their playbook.
Recently, news started fluttering on social media about an unfortunate incident at The Contemporary Jewish Museum, located in socially-sensitive San Francisco. The incident, which involved a private security officer from a firm contracted with by the museum, was in regard to two women, walking the museum hand-in-hand, being asked to leave.
This began an uproar among socially-conscious communities about equal rights. Obviously, the head-in-the-sand approach was not one to be taken by Connie Wolf, CEO of the Museum, as she took the incident head-on and turned an unfortunate situation into a crisis PR success.