2019 CCPRO Awards Categories

Division Name Code Text Prompt
Advertising TV PSA or Ad D2 Ads must be no longer than 60 seconds. Judged for use and quality of video, video editing, and audio; also for consistency of action, overall impact.
Advertising Radio PSA or Ad D1 Ads must be no longer than 60 seconds. Judged for use and quality of narration, use and quality of music/sound effects, consistency of central message, use of audio, copywriting, persuasion/call to action, overall impact.
Advertising Print Advertising D3 Judged for concept, attention-grabbing quality, use and quality of photos and/or graphics, copywriting, persuasion/call to action, visibility of college logo or name, overall impact.
Advertising Print Advertising D3 Print Advertising – Judged for concept, attention- grabbing quality, use and quality of photos and/or graphics, copywriting, persuasion/call to action, visibility of college logo or name, overall impact.
Advertising Digital Advertising D4 Advertising collateral designed for electronic display
Electronic Media Social media management C5 Judged for appearance, organization, comprehensive content, ease of use, originality, effectiveness in college and department social media pages. Include stated goals of the social media site and how you increased followers during calendar year, promoted engagement, and/or other measures of success.
Electronic Media Social media marketing C6 Every entry should include social media posts used for a campaign. Judged on appearance, originality and effectiveness. Submit screenshots of ads included in campaign. Must explain purpose and outcome of campaign.
Electronic Media College Promotional Video C1 Any subject or length. Judged for use and quality of video, video editing, and audio; also for scripting, interest-holding ability, creativity, overall impact.
Electronic Media College Website C2 Judged for appearance, organization, comprehensive content, navigational ease, and responsiveness across a variety of mobile platforms.
Electronic Media Electronic collateral C3 Can include an electronic version of class schedule, catalog, viewbook, invitation or special event. Judged for navigational ease, attractiveness of “cover,” readability, use and quality of photos, logical placement and sequence of information, overall impact.
Electronic Media Online newsletter C4 Judged for navigational ease, quality of writing, interactivity, creativity using online medium, appeal of topics, appeal to targeted audience, use and quality of photos and graphics, overall impact.
Miscellaneous Novelty Advertising F5 Advertising placed on items used for promotional purposes or outreach. Judged on creativity, integration with college brand, effectiveness in relation to an event, and uniqueness.
Miscellaneous Before and After F1 This could be a brochure, college logo, or any other marketing project that you took from frumpy to fabulous. Judged on concept, execution, creativity, and improvement over originality. Submit explanation of the project and its results.
Miscellaneous Best local application of a statewide campaign F4 The Chancellor’s office has been developing materials and campaigns on a number of topics. How have you been using these locally? This category will recognize the best local participation in a statewide campaign.
Miscellaneous Wild Card F3 Here’s a category for those “hard-to-categorize” marketing and public relations projects, including promo items. Entries will be judged on concept, design, quality, effectiveness, overall impact. If you are submitting a promotional item, provide an 8×10 photo only. Do not send the item.
Miscellaneous Blooper of the Year F2 You did it. It was wrong. You can’t hide any longer. Let us all share your pain! Judged on level of badness. No entry fee for this category.
Print Publications Annual Report – Division B A1b CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for

attractiveness of cover, copywriting, use and

quality of photos and graphics, quality of printing,

effectiveness of message and theme, overall

impact.

Print Publications Brochure – Division A A2a CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, copywriting, clarity and effectiveness of message, use and quality of photos and graphics, use of color and space, quality of printing, overall impact.

Print Publications Class schedule – Division B A5b CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Only one class schedule per college. Judged for attractiveness of cover, readability, impact and clarity of marketing message, use and quality of photos, logical placement and sequence of info, overall impact. Can be entered only once. .

Print Publications Class schedule – Division A A5a CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Only one class schedule per college. Judged for attractiveness of cover, readability, impact and clarity of marketing message, use and quality of photos, logical placement and sequence of info, overall impact. Can be entered only once.

Print Publications Catalog – Division B A4b CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, readability, use and quality of photos, logical placement and sequence of information, overall impact. Only one catalog per college.

Print Publications Catalog – Division A A4a CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, readability, use and quality of photos, logical placement and sequence of information, overall impact. Only one catalog per college.

Print Publications Brochure series – Divisions B A3b CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, copywriting, clarity and effectiveness of message, use and quality of photos and graphics, use of color and space, quality of printing, overall impact. No more than five issues should be submitted.

Print Publications Brochure series – Division A A3a CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, copywriting, clarity and effectiveness of message, use and quality of photos and graphics, use of color and space, quality of printing, overall impact. No more than five issues should be submitted.

Print Publications Annual Report – Division A A1a CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.
Judged for attractiveness of cover, copywriting, use and quality of photos and graphics, quality of printing, effectiveness of message and theme, overall impact.

Print Publications Viewbook A11 Judged for attractiveness of cover, copywriting, impact and clarity of marketing message, use and quality of photos and graphics, use of color and space, quality of printing, overall impact.
Print Publications Magazine A9 Judged for quality of writing, appeal of topics, appeal to target audience, use and quality of photos and graphics, overall impact. Must be more than four pages.
Print Publications Sports program A10 Judged for page layout and readability, identifying logo and masthead, use and quality of photos and illustrations, depth of research and background, writing quality, overall impact. One entry per college.
Print Publications Newsletter A8 Internal or external print. Judged for quality of writing, appeal of topics, appeal to target audience, use and quality of photos and graphics, overall impact. Submit two consecutive issues. Must be four or fewer pages.
Print Publications Folder A7 Folder – Judged for attractiveness of cover, use and quality of photos and graphics, overall impact and usability.
Print Publications Commencement program A6 Judged for attractiveness of cover, copywriting, impact and clarity of writing, use and quality of photos and graphics, use of color and space, quality of printing, overall impact.
Print Publications Brochure – Division B A2b CATEGORY DIVISIONS

To be fair to colleges with limited resources, certain categories will be judges in two divisions:

Division A – Colleges with fewer than three full-time equivalent professionals working in marketing, public relations, advertising and publications.

Division B – Colleges with three or more full-time equivalent professionals working in marketing, public relations, advertising and publications. Entries designed and/or produced by an outside agency or designer must be submitted in Division B.

Judged for attractiveness of cover, copywriting, clarity and effectiveness of message, use and quality of photos and graphics, use of color and space, quality of printing, overall impact.

Public Relations/Communications Banner/Outdoor Media B1 May be billboard, banner, bus panel or other form of large display advertising posted indoors or outdoors. Judged for message effectiveness through word choice, color, graphics and typography, visual impact and readability. Submit image showing entry in use, such as on a highway billboard.
Public Relations/Communications Direct Mailer/Postcard/Flyer B2 Judged for appeal to target audience, copywriting, use and quality of photos and graphics, overall impact.
Public Relations/Communications Feature Story B3 Judged for impact of lead, quality of writing, quality of reporting, reader appeal for impact, depth of subject covered. Submit proof of publication.
Public Relations/Communications Media Success Story B4 What did you do, and what kind of response did you get? Judged for stated goals and objectives, planning and execution, strategies developed to meet goals, amount and quality of coverage, public and social media response, overall impact. Submit all items in a binder.
Public Relations/Communications News Release B5 Judged for impact of lead, quality of writing, quality of reporting, reader appeal, depth of subject covered. Submit news release and proof of publication and/or corresponding URL.
Public Relations/Communications Note/Card/Invitation B6 Judged for appeal to target audience, copywriting, use and quality of photos and graphics, overall impact.
Public Relations/Communications Poster B7 Judged for attention-grabbing quality, use and quality of photos and graphics, use of color and space, copywriting, compatibility of central message and imagery, overall impact. No mounting is necessary.
Public Relations/Communications Promotional Campaign B9 Entry should include the media mix used to promote a special event, course, program, or department. Judged for use and diversity of media, promotional materials, central message/theme carried throughout, overall impact.
Public Relations/Communications Marketing Campaign B10 Every entry should include the media mix used to promote college enrollment or overall institutional branding. Judged for use and diversity of media, promotional materials, central message/theme carried throughout, overall impact.
Visual Arts Logo Design E3 Any logo design created for a program, event, anniversary or department (not the college logo). Judged by concept, executions, brand personality, color, typography, readability, and creativity. Logo designs must be accompanied by verification of use, such as a photo or screenshot.
Visual Arts Manipulated photos E2 Black and white or color photo in which manipulation tools were creatively used. Judged for storytelling quality, reader/viewer appeal, composition, contrast/color, overall impact. Submit an online image.
Visual Arts Charles Cropsey Photography Award E1 Photos may be black and white or color, with no software-based manipulation tools applied. Judged for storytelling quality, reader/viewer appeal, composition, contrast/color, overall impact. Submit an online image.