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2020 Conference in South Lake Tahoe

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Mark your calendars, the 2020 CCPRO conference will be held April 15- 17 at the Lake Tahoe Resort Hotel. Room rates are just $90- $110 (contingent on the size of the room) with group code: CCPRO. Reserve your room before March to receive the discount.

GETTING TO THE CONFERENCE: Fly into the Reno-Tahoe International Airport https://www.renoairport.com/ and take the South Tahoe Airporter Shuttle ($59/round trip, 1 hour/one way) http://southtahoeairporter.com/ or come from the Sacramento International Airport https://sacramento.aero/smf and take a rental car 2.5 hours to the lodge.






Wednesday, April 15

8:00 a.m – 5:00 p.m



8:30- 9 a.m. Continental Breakfast and Networking

8:30 a.m.-noon Pre-conference Intensives 9:00 a.m. – 12-noon Workshop

1:00 -1:30 p.m

Conference Welcome



1:45-2:30 p.m. Breakout Sessions I

2:40 – 3:25 p.m. Breakout Sessions II

3:35 – 4:15 p.m. Breakout Sessions III

4:15 -5:00 p.m. Break

5:00 p.m. Tour and Dinner at Lake Tahoe Community College

Thursday, April 16

8-9 a.m. Breakfast

9-9:45 a.m. Morning Breakout Sessions I

9:55-10:40 a.m. Morning Breakout Sessions II

10:50 a.m.-11:35 p.m. Morning Breakout Sessions III

11:45 a.m.-1:45 p.m. Lunch & Keynote speaker



3 p.m- 4 p.m. SPONSOR HOUR

4:00 p.m-4:45 p.m. Breakout Sessions II

5-6pm Break

6-7 p.m. Cocktails

7-9:30 p.m. Pro Awards Dinner

Friday, April 17

8:00-9:00 a.m. Breakfast

9 a.m. Harrahs Trip

12:30 pm: Lunch

1:30 pm Closing remarks and election of 2020-21 CCPRO officers

2:00 p.m. Conference Adjourns











  1. Join your colleagues from around the state for a facilitated discussion and creation of a Marketing and Communications Plan. You choose the topic, and will develop a strategy and implementation of tactics during the workshop.
  2. Experts from three leading public relations firms provide their expertise and work with you in small groups to ensure all of the gaps are filled in your plan and it’s ready for implementation.
  3. Strategies for College Website and Electronic Document Accessibility
  4. Elevate Your Marketing Photographs to Great
  5. Career Education: Trends & Tips to Showcase your Programs
  6. Cracking Creativity: How to Brainstorm Like A Boss
  7. How Decisions in Sacramento Impacts Your Institution and How PIOs Can Ensure Your College’s Voice is Heard
  8. Design Basics for Non-Designers
  9. How to Create Comprehensive Brand Guidelines and Get Buy-In
  10. CCPRO Academy: Your pathway to reaching your community college career goals
  11. Removing Enrollment Barriers with Behavioral Science
  12. Raising the profile of Marketing & Communications
  13. Utilizing the Vision Resource Center to Support Internal Communications
  14. Smart Move: Maximizing Marketing Resources with Campaign Alignment
  15. New in 2020 – 2021! Chancellor’s Office Statewide Marketing Campaign
  16. Maximizing your marketing dollars
  17. PR for PR: How to get buy-in from colleagues
  18. Leveraging Students as Social Media Influencers and Brand Ambassadors
  19. Smartphone Video Production
  20. Save the Trees – Not to Mention Time, Money, and Staff Resources
  21. Bringing guided pathways to life: How Sierra College transformed the student experience through technology
  22. CTEOS: What is it and how it can help you market your college 
  23. The California Consumer Privacy Act, and How It Affects Your Digital Advertising.
  24. Public Safety Power Shutoff (PSPS): Lessons Learned from CA community colleges
  25. Serving non-traditional students
  26. Happy Anniversary! Celebrating an Institutional Milestone